About RAD Rendering
Hi, I’m Reed.
I’m a photographer and filmmaker based in Upstate New York. I started creating videos and digital content in the late 2000s, and that interest grew into more than a decade of work behind the camera.
How I got here
It started with making things.
I started in content creation during the early days of social media. Video led to filmmaking. Filmmaking led to photography. What stayed consistent was the part I liked most: finding the right way to show a person, place, event, or idea.
After years of creating content and working in media, I started RAD Rendering so I could work directly with clients and take responsibility for the full process, from planning the shoot to delivering the finished work.
Today I photograph weddings, events, businesses, portraits, and custom projects. I also provide video production and FAA Part 107 certified drone coverage throughout the Capital Region and Upstate New York.
How I work
Good work starts before the camera comes out.
I care about good planning, clear communication, and making people comfortable enough that the finished work feels natural. The goal is not to make every project look the same. The goal is to understand what matters and photograph or film it well.
Prepared
I want to know the schedule, priorities, location, and deliverables before the shoot so we can spend the day making the work instead of solving avoidable problems.
Calm
Weddings, events, and productions can move quickly. I stay focused, communicate clearly, and work without turning the camera into another source of stress.
Intentional
I look for the important moments, useful details, strong compositions, and the material that will make the final gallery or film feel complete.
What matters to me
Make the process easy to work through. Make the finished work worth keeping.
Have something in mind?
Tell me what you’re planning.
Send the date, location, and a few details about the wedding, event, business project, or shoot you have in mind.
Get in Touch